Swot Analysis Of Oreo
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Strategic Brand Analysis - Oreo
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Highly regarded company — Hershey stands on the highest regarded companies list of Forbes. It is also th in the world for the best employers. These 2 figures show the amount of respect for the brand. The company spends around Million Dollars a year on advertising and marketing. Many small players — The segment is such that there are many small and regional players thereby cutting the market share in different regions.
In fact, it has a very low footprint in India and similar countries where there is a lot of scope for expansion because of the population. Distribution network — Naturally, with expansion, the importance of having a strong distribution network rises manifold. Decreasing margins — Cost of all products is rising. Distribution costs , labour costs, fuel costs, everything is increasing. Due to this increase of costs over time and because of the strong competition present, the margins of the brands are decreasing.
Over a period of time, the bottom line is getting hit because of these costs even if the top line is consistent. We find that Cadbury also prefers to segregate the products according to the demographic areas. The Cadbury company has ventured into the ice-cream segment and biscuits. With such a huge product line up we can gauge the targeted customer base and they carter to a lot of people and their needs. Cadbury has made a huge impact in this industry and is continuing to grow at a rapid rate. The prices are high for a few products like Bournville and there are products which are priced low to carter to the needs of the other segments.
These items are like Eclairs, Perk, Five Star. The marketing mix pricing strategy of Cadbury depends on competition, demand and packages. They also have other options for the people which is according to the size of the products. Cadbury has strategically placed the price of the products so that all the targeted segments can be met. We find that the products are compiled into gifts package so that they can be available to the people. They are mainly targeted for the festive seasons and these products are priced strategically so that the customers have an affinity to buy them. Constant marketing of Cadbury products have made sure that they reach to the people with different taste buds and also carter to the friendliness of the purse.
Health drinks like Bournvita are also priced keeping in mind the targeted customers. Cadbury products of the available all over the world. The main way Cadbury has made a huge impact in the global market is just because of the distribution channel it has. The company has made sure that their products are available all over the world and the cater to a huge customer base. The products are available both in the urban and rural areas. We find that this has helped in a way for the company. The places of distribution has made the products available to a lot of customers and the in turn has generated a profit for the company both in terms of customer base and the revenue. With the growth of ecommerce channels, the brand has increased its business via online sales as well.
Cadbury is a worldwide name and has made its name in almost more than countries. This shows the distribution channel and the places where it has made its product reach. Cadbury has a wide range of ways of promoting itself. We find that the promotion strategy in the marketing mix is done through the television, posters, newspaper, online, radio. We have seen that the company has made great efforts to make its product reach the people and make the people aware of it items. There are various kinds of taglines which are attached with various brands of Cadbury. The brand focuses on building an emotional connect with its audience, and how chocolates can add happiness in their daily lives. Cadbury has not left any stones unturned to promote itself.
This concludes the Cadbury marketing mix.